Listeners of local radio stations will hear a change during broadcasts.
© Daily Herald staff
Instead of hearing “a division of Rawlco Radio” they will now hear “a division of the Jim Pattison Broadcast group.”
On Thursday, the company announced the acquisition of three local radio stations, including 900 CKBI, Power 99 and Mix 101.
“We have been very interested in the Saskatchewan market for quite some time now and Rick Arnish, who used to be the president of the broadcast group and is now the chairman, had opened some conversations with the Rawlinson family quite some period of time ago,” said Rod Schween, president of the Jim Pattison Broadcast group.
The group looks forward to servicing the listening needs of Prince Albert and area.
“We have a long history of broadcasting,” Schween said. “Jim has been in the radio business for the last 47 years now and we look for key properties that fit our group.
“The Pattison group, overall, has made some other acquisitions in Saskatchewan in the past year,” he added. “We have got into the John Deer Farm Equipment business in the province so this is just another great way for us to get involved in Saskatchewan.
The Pattison group holds the Rawlinson family in high regard and felt their properties were run similarly, which is why the acquisition made sense.
“They have very good reputations in the communities they serve and very similar core values from the company as what we have in the Jim Pattison group,” Schween said. “We have been talking to them on and off over the years and they were never ready to sell. This opportunity came along recently where they said yes, we are prepared to sell off some of the assets and here are the markets we are prepared to divest at this time. We were able to reach an agreement.”
Jim Pattison also wanted to acquire some properties in Saskatchewan because it is his home province, Schween said.
“There has been a desire to have some radio properties in Saskatchewan for quote a period of time.”
The company tends to buy properties from other companies and “most of our group has been built through acquisition of other existing radio properties,” Schween said.
Schween came on board at the Pattison group after the company he was working at, called Monarch Broadcasting out of Medicine Hat, was bought by Pattison.
“In all those cases, we look for properties that are run very similarly to us that have strong management and strong staff,” Schween said. “We aren’t ones to come in and make a whole bunch of changes and put in a whole bunch of new people.
“We very much look for acquisitions we can fold into our group nicely and provide maybe some back office support, those kind of things. As far as the day-to-day operations of the radio station, that won’t change.”
They see Prince Albert as a great opportunity to further their brand.
“We feel radio has a very bright future and we are looking forward to serving the people in Prince Albert and North Battleford, Meadow Lake and Edmonton of course as part of this deal.”