The fourth annual Your Family's Health Radiothon will be on the air until 5 p.m. today on CKSW and this year's fundraiser for the Dr. Noble Irwin Regional Healthcare Foundation is targeting upgrading necessary equipment in the cardiac ward.
The 28-hour event is raising funds to replace the Remote Cardiac Monitoring System at the Cypress Regional Hospital.
"It's a system that is integral to their treatment and diagnostics...everything they do practically that's cardiac related revolves around that system," explained Clay Thompson, Executive Director of the Healthcare Foundation.
"Its been on their radar for some time. It's one of those pieces of equipment that's integral to the services provided at the hospital and there is a shelf life on it. It has to be replaced in a reasonable timeline, and it's reaching that stage," he explained.
"This one's been running 24 hours a day, seven days a week, for the last five years. So, while it's still functioning and doing its job, it's time for an upgrade."
Last year's fundraiser was a near record year, surpassing the $200,000 mark in donations. And while they do not have a specific target for this year, organizers are hoping Southwest residents show their generosity by supporting the effort.
"I think this year our financial goal is to again generate as much money as we can to help the region replace the equipment because it's so critical the equipment be replaced as quickly as it can."
"We always have to keep the regional hospital as top notch as we can keep it," he said. "This equipment is an integral part of making sure that we can do what it is they need to do."
This marks the second year the Radiothon will be hosted at the Cypress Regional Hospital. CKSW has arranged for live entertainment, plus their on-air personalities will be interviewing staff and guests throughout the day. The public is invited to listen to the Radiothon in order to hear important information about the equipment.
Donations can be phoned into 773-0666, or toll free at 1-866-666-6123, or people can drop down to the regional hospital to make their donation in person.
Last year the Healthcare Foundation started a program, The Hour To Shine, where members of the business community can make a donation to the Radiothon and have the option of manning the phones and being part of the event along with promoting their business. The Radiothon also benefits from service club volunteer support where the following clubs will man the phones for one hour shifts (Kinsmen Club, Kiwanis Clubs, Shrine Club, Eagles, Senior Citizens’ Activity Centre, Living Sky Casino).