When the Saskatchewan Roughriders step onto the field for the Labour Day Classic they will be sporting the thinksask.ca logo on their uniforms.
This thinksask.ca partnership between the Government of Saskatchewan and the Roughriders will help spread the word about the excellent quality of life, as well as the wealth of job, education and investment opportunities in the province through the games leading up to the 101st Grey Cup to be hosted in Regina. The Riders will be wearing the logo for the remainder of the Canadian Football League season.
“This is a tremendous partnership, and we are very appreciative to team up with the thinksask.ca initiative,” Saskatchewan Roughriders President Jim Hopson said. “Our entire organization wears the ‘S’ for Saskatchewan proudly and look forward to promoting the success of the province across the nation.”
“Saskatchewan is enjoying unprecedented growth – and although it’s tempting to let that speak for itself, we can’t take that success for granted,” Economy Minister Bill Boyd said. “We need to continue to promote the province to build on our success. The Riders are an integral part of Saskatchewan with fans from coast to coast, and we are extremely pleased they have agreed to partner with us on this project.”
The provincial government launched thinksask.ca in November 2010 as part of the Real Growth. Real Opportunity campaign encouraging people across Canada to live, work and do business in Saskatchewan.