Walmart officially launched its annual cross-Canada campaign August 4 to collect money at the tills for Canadian Red Cross disaster response, which averages one response every four hours to emergencies that range from house fires affecting one family to fires or floods causing hundreds to be evacuated.
The campaign will run until Aug. 31 with a goal to raise $135,000 in Saskatchewan. All funds raised in Saskatchewan will stay in Saskatchewan to help Red Cross provide families with essential items such as food, water, hygiene kits, clothing, blankets, shelter, and cleaning supplies to help families clean their flood damaged homes, as well as additional support to help them recover from disasters.
“It is very exciting to work with Walmart during this annual fundraising campaign,” said Amanda Lauder, Public Affairs & Marketing Provincial Lead for Red Cross in Saskatchewan, “especially given the recent number and magnitude of disasters Saskatchewan. This campaign is an excellent way for the people of Saskatchewan to make small donations that will add up to make a big difference.”
Participating Walmart stores include Estevan, Kindersley, Moose Jaw, North Battleford, Prince Albert, Regina, Saskatoon, Swift Current, Weyburn and Yorkton.
Since April of this year, Red Cross has helped nearly 4000 Saskatchewanians affected by flooding and forest fires. Red Cross encourages anyone affected by recent flooding and in need of assistance to contact a Red Cross volunteer in confidence at 1-888-953-3463.