ALS Canada encouraging public to support Ice Bucket Challenge

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The Ice Bucket Challenge (for ALS), where people from all over the world are dousing themselves with ice cold water, is making waves across North America.

Started by the Frates family in the US, this challenge is raising awareness for the terminal disease amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig’s Disease. A disease

that has no effective treatment; and no cure.

Canadians are making tremendous strides raising awareness for ALS. Celebrities and athletes are continuing to pass along the viral sensation which recently saw Canadian professional ice hockey player Paul Bissonnette do his challenge from a glacier.

Swift Current Broncos General Manager and Head Coach Mark Lamb accepted a challenge presented to him and posted the following video of his effort https://www.youtube.com/watch?v=qw93Y5g8ZEg

For anyone who wants to take on the Ice Bucket Challenge, they can make it count by donating to ALS Canada at als.ca/donate. The dollars raised will go towards helping families living with this disease and fund research.

ALS Canada is the only national charity dedicated to ALS research, federal advocacy initiatives and supports people living with ALS and their families, both directly in Ontario and indirectly through a federation of provincial societies across the country. Its national research program has helped to build a substantial infrastructure for ALS research focussed on finding a treatment for this devastating disease, and the work thus far has positioned Canada as a world-leader.

ALS Canada, founded in 1977, is the only national voluntary health organization dedicated solely to the fight against ALS and support for those with ALS. ALS Canada is the leading not-for-profit organization working nationwide to fund ALS research and, in partnership with the Provincial ALS Societies, they all work to improve the quality of life of Canadians affected by ALS.

For more information visit www. als.ca or follow them on Twitter @ALSCanada

ALS is a terminal disease characterized by progressive paralysis of muscles throughout the body. Ninety per cent of ALS patients die within two to five years of diagnosis and some in less than one. An estimated 3,000 Canadians have the disease, yet there are currently no effective treatment options. ALS is caused by death of motor neurons, which connect the brain to the muscles. While the specific

cause remains unknown, promising discoveries in recent years have provided significant clues that should pave the way for new therapies and an eventual cure.

Organizations: ALS Canada

Geographic location: Canada, Swift Current, North America

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