Canada led worldwide Movember campaign

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With over 6,500 men participating province-wide in Saskatchewan, the Movember movement raised $800,000 provincially and $36.6 million nationally, with a total of 246,060 Canadians growing moustaches for Movember’s men’s health partner, Prostate Cancer Canada, putting Canada at the top of the Movember movement, the global charity that raises funds and awareness for prostate cancer.

“Such incredible support from across the country,” said Adam Garone, CEO and Co-Founder, Movember, “with fire and police departments, businesses, politicians, school teachers, baristas, musicians and NHL teams to the 246,060 Mo Bros and Mo Sistas that acted as walking billboards across the country raising awareness.”

“The 2011 Movember campaign has been truly remarkable,” said Steve Jones, President and CEO, Prostate Cancer Canada. “We are overwhelmed at the number of Canadians who have supported the prostate cancer cause by growing and grooming a moustache and having conversations about the disease.

“Our goals are twofold - to fund research that will uncover better diagnostic and treatment options and to provide comprehensive support services for those living with prostate cancer. The magnitude of funds raised from 2011 will allow us to start to realize these objectives.”

Movember works in a collaborative way with Prostate Cancer Canada to determine the best quality programs to support, and focusing on world-class research and survivorship strategies.

Some of the selected projects include:

Canadian Prostate Cancer Genome Project (CPC GENE), mapping out the genes that lead to prostate cancer in general and also those that lead to aggressive forms of prostate cancer.

Clinician Scientist Awards, providing funding for scientists who work to translate research knowledge into improved patient care and health.

Prostate Health Clinic at the new Edmonton Clinic, to support the development of this specialized Prostate Health Clinic.

Pilot Grant Program funding to high-potential pilot studies that could significantly advance the field of prostate cancer research.

Research Putting Stress on Cancer, focused on understanding the survival mechanisms of prostate cancer.

Organizations: Prostate Cancer Canada

Geographic location: Saskatchewan

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