Bleed Green campaign aiming to generate more blood donations

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The Saskatchewan Roughriders and Canadian Blood Services are using Rider Pride to help save lives this CFL season.

For the second consecutive year, the partners are teaming-up for Bleed Green, a six-month Saskatchewan-wide campaign that calls on Rider faithful to prove their loyalty by donating blood. The 2011 instalment of Bleed Green was officially launched on May 18 in Regina.

The summer months can pose a challenge for blood collection in Saskatchewan as families head-off for holidays and routines change. Bleed Green, which spans the entire regular football season, provides an opportunity to fill the donation gap by recruiting Rider fans to donate blood.

There’s added incentive for Rider fans to roll up their sleeves. Fans who visit any blood donor clinic in Saskatchewan during the course of the Rider season can enter to win a once-in-a-lifetime opportunity to help carry a giant Canadian flag onto Taylor field at the start of a Rider home game this season. Fans who bring their game day ticket stub to a blood donor clinic in Saskatchewan will also be entered to win an ultimate ‘Rider Experience’ prize package.

Rider fans across Saskatchewan can begin donating blood as part of the Bleed Green campaign starting May 19 and through to the end of the Riders’ regular season. For more information or to book your life-saving appointment, call 1 888 2 DONATE (1-888-236-6283).

Organizations: Canadian Blood Services, Saskatchewan Roughriders

Geographic location: Saskatchewan

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