Southwest Booster celebrates 40 years of publishing

George Bowditch
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From our humble beginnings as an eight-page, 7,000 circulation paper, we are reflecting back on our accomplishments while celebrating the 40th anniversary of the Southwest Booster.

From our humble beginnings as an eight-page, 7,000 circulation paper, we are reflecting back on our accomplishments while celebrating the 40th anniversary of the Southwest Booster.

The first edition of the Southwest Booster rolled off the presses on May 8, 1969, and over 2,000 editions later we remain committed to the founding principles of the paper which were printed in that very first edition.

"Through the medium of the Southwest Booster, business establishments will be able to reach every home in Swift Current and bring to the attention of the residents the finest products available. Our readers will be able to organize their shopping trips and capitalize on the many low cost products displayed by our businessmen."

"We plan to bring to our readers thought-provoking editorials, local news stories, interesting feature stories and other community services. We solicit your comments and criticisms and we welcome letters to the editor."

A review of the first-year editions of the Booster showcased the many changes which have occurred over the years.

In 1969, you could own a house for $6,000. In 2009, a house would cost you an average of $200,000

Do you remember Roy's Service Ltd.? His daughter Anne Butz still resides in Swift Current.

Do you remember that in 1969 the entry fee for the prestigious Victoria Day Weekend Golf Tournament was $6? Included in the price was 54 holes of golf and a social.

Did you know that former National Hockey League player, Canadian National player-coach and Swift Current Indians player-coach Jackie McLeod once owned a sporting goods store in Swift Current and in 1969 Beatty Collegiate crested sweat shirts sold for $4.95?

On June 11, 1969 approximately 300 farmers paraded through downtown Swift Current to bring attention to low product prices and poor wheat sales. That story and picture was our front page story for that issue.

The front page story of the June 26, 1969 Southwest Booster featured the official opening of the Swift Current Freeway. The story pointed out that the freeway took approximately 210,000 man hours and two years to build. The freeway involved the building of approximately ten miles of divided highway, 12 miles of service roads, the construction of seven bridge structures and cost about $3.25 million to build.

In 1969 you could buy top of the line white-wall tires foe $32.50 each.

Marty Solberg, Director of Business Development for the City of Swift Current, saluted the Booster for their four decades in the community.

"It is quite an accomplishment, 40 years in business. I know they have been a very well ran business for all those years, obviously to be successful."

"I know they have provided a lot of information for the residents over those years. I have been with the city for 10 years now and I have had the opportunity to work with both the advertising area as well as the news reporters that have been at every council meeting and they have always acted in an extremely professional manner and we have been pleased with our relationship. I can speak specifically to the last 10 years but I know the individuals in my position prior to me also had a good working relationship with the folks at the Booster."

"From the City of Swift Current's point of view, a big congratulations. Thanks for all the reporting and advertising and all the information sharing that you have shared with all the citizens of Swift Current as well as the Southwest and many more years of good business and success."

Salberg went on to say that having a local voice is very important because provincial and national level media coverage is often lacking.

"It is very important to have the local voice. We don't get a whole lot of coverage from provincial and national media sources so we are extremely pleased. Quite frankly, it is a critical component to allow for our city news and our business news and business advertising to have an avenue to get that message to the public and to the customers so we are very happy that the Booster provided that all these years and will continue to do so."

Organizations: National Hockey League, Canadian National

Geographic location: Southwest Booster, Swift Current Freeway, Roy

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Recent comments

  • Steve Jensen
    February 02, 2014 - 23:31

    I own and drive a 1966 Studebaker bought from Roy's Service. I drive it to Swift often in the summer.