Red Cross Day of Pink approaching

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All eight Swift Current schools have registered to participate in the Red Cross Day of Pink

Dwinell Stevenson, Community Outreach Coordinator for the Red Cross in the Southwest, along with Roy Bluehorn from the Red Cross Provincial Advisory Committee, presented a Pink Shirt to Mayor Jerrod Schafer while helping proclaim the week of April 6 to 12 as Red Cross Day of Pink Week in Swift Current.


The Canadian Red Cross, along with Presenting Sponsor SaskEnergy, are encouraging the public, schools and businesses to register and order official Red Cross Day of Pink gear before supplies run out.

“On April 9, schools, businesses, community groups and organizations across the province will come together to promote respect and raise awareness about the impacts of bullying during Red Cross Day of Pink,” said Richard Kies, Provincial Development Manager for the Red Cross in Saskatchewan. “If you’re thinking about participating, I encourage you to join us by registering online and buying your pink t-shirts, hats or stickers.

Last year, the Red Cross sold out of official merchandise, with over 21,000 students and adults participating in the day that aims bring awareness to bullying issues and what people can do to create safe and respectful environments.

Registration and merchandise orders can be placed online at All proceeds go directly to supporting Red Cross bullying prevention education in Saskatchewan.

How did Red Cross Day of Pink get started?

It all began in 2007 after two high school students in Nova Scotia took a stand against bullying in their school. The students asked all of their peers to wear pink to school after they heard a male classmate had been bullied for wearing a pink  shirt. From these two students, the pink t-shirt movement has grown to become a worldwide symbol against bullying.

“To continue the momentum, the Canadian Red Cross Day of Pink campaign brings together schools and communities throughout the province to wear the shirt and stand together against bullying,” said Kies.

For over 25 years the Red Cross has worked closely with schools and communities to create safer environments for all youth. Education is the key to the prevention of bullying behaviour. Red Cross programs teach youth and adults how to recognize, respond to and prevent bullying situations. Last year alone, over 35,000 youth participated in Red Cross violence and abuse prevention programs.

How can people get involved?

People can join the movement by wearing pink on April 9, 2014. Buying an official Red Cross Day of Pink shirt, hat or sticker, with all proceeds support bullying prevention education right here in Saskatchewan, is the best way to participate. Businesses can sell Red Cross Day of Pink stickers at their workplace to your employees or clients.

Schools and businesses are encouraged to register for a free resource kit filled with resources to help them plan activities for Red Cross Day of Pink. Of course, anyone can organize a fundraiser for the Canadian Red Cross bullying prevention program.

Call your local Red Cross office or visit for more information on how you can get involved.

For tips and more information about Red Cross bullying prevention education programs contact your local Red Cross office, or visit

Organizations: Red Cross, City of Swift Current

Geographic location: Saskatchewan, Swift Current

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