Frontier Days Centennial Year Ambassador search begins

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The Frontier Days Ag & Ex Association and the City of Swift Current have begun the search for a Frontier Days, Centennial Year Ambassador.

Open to youth aged 16 to 21 years, the Frontier Ambassador program is being revived in order to share the city's rich Western Heritage and represent the Ag and Ex at various functions.

When Frontier Days began, it was a big distinction to be crowned queen of the Rodeo on July 1st during Frontier Days. In 1937 Sybil Empey of Elrose was the first queen of the July 1st celebration. The next year, the first edition of Frontier Days was ruled over by Queen Margaret Rutherford of Swift Current, followed by Jean Young in 1938 and May Taylor in 1939. At this time, the contestants sold tickets with part of the proceeds going towards the organization that sponsored them for their favourite cause.

By 1942 a total ten girls throughout the city and district were competing for the honour of being Queen of the Rodeo. They were costumed in brilliant cowgirl outfit and made a colourful entry for the parade. Miss “Frontier Days” was the centre of attraction and thousands of people cheered her on as the parade rolls by. The Queen took part in the official opening ceremonies before 80,00 people and the cowboy contestants gave her a hand and officially welcomed her as their representative. Contestants were from Kyle, Cabri, Abbey, Rosetown, Morse and the City of Swift Current.

For the Centennial year edition of the Frontier Days Ambassador, the competition judging activities include two Fashion shows on May 10 and 24, a Showcase of talent in May, with an official Crowning on June 7th at a special reception at Kinetic Exhibition Park.

Applications are now being accepted and are available from the Swift Current Ag and Ex office at Kinetic Exhibition Park or call 306-773-2944 or visit the Ag & Ex website. The deadline to submit entries is April 4. For additional information contact or

Organizations: Swift Current Ag and Ex

Geographic location: Swift Current, Elrose, Kinetic Exhibition Park

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