There are lots of memory tweaking items on the shelves of Fresh Vintage in downtown Swift Current, with the store recently re-opening on Central Ave.
A walk through the store is a walk through the decades, with a wide selection of household items spanning from early century through to items from the 80s and 90s. Their selection is truly a mix of this, that and everything, with items ranging from furniture, dishes, newer lighting which is made to look vintage, along with Edison bulbs which helps add to the store's vintage vibe.
"People are building super modern houses, and then they are picking up some vintage pieces to put in here and there. Even pieces that were their grandparents, that may not match their decor now, it just freshens it up," explained Janelle Ibrahim, owner and vintage buyer at Fresh Vintage. "All sorts of different pieces from different eras and generations can be added to any decor."
Fresh Vintage originally opened in October but moved into their 212 Central Ave. N. location at the start of June before celebrating their grand opening a few weeks back. They are open three days a week (Thursday 11 a.m. to 5 p.m., plus Friday and Saturday from 10 a.m. to 5 p.m.) but she is noticing a big upswing in customers with their new location..
"Just being on Central Avenue has really helped us with a bigger window front, and with Market Square right across the street, we've had a lot more traffic. We've definitely been busier," she said.
People coming into the store are also able to find items with regional significance, as they have stocked their shelves with items gathered from regional auctions, flea markets, garage sales, and thrift stores.
"It's great because there's a lot of local history as well, we're not getting it from far away. It's local things that people grew up with here."
"We have Dr. Irwin's medicine bag, and his suitcase from when he came over from Europe. It still has his name on it and everything. So that's some good local history, and it means something to the people in Swift Current."
Ibrahim does have have any single hidden gem in the store, as she feels all the items on the shelves have meaning. She did point to some vintage wedding cake decorations which had been kept over the years before being parted with as an indication of the personal items which are finding importance in a new surrounding.
She also enjoys hearing shoppers reminisce about similar items people used to have while sharing their memories of growing up.
"That's most of the fun of the job is we really do get to hear stories from everybody," she said. "It's really interesting. I find it nice that we can still kind of keep a part of their history going, and learn more about it."
Fresh Vintage also utilizes chalk paint in order to make custom pieces which can be made to look vintage or add a newer look to an antique.
"It's sort of a fun way to add some history in your house."